Press release | Avid is proud to announce the launch of the Velsonic phono stage, a new benchmark in analogue replay and the first all-new phono stage from the company since 2012. This milestone underlines Avid’s philosophy of meaningful innovation. Never introducing new models for the sake of change, Velsonic offers a genuine leap in performance.
Superseding the acclaimed Pulsare II and Pellere models, Velsonic elevates both performance and construction to unprecedented levels, setting a new standard for the most discerning audiophiles. Rather than reinventing, it refines and advances Avid’s proven design principles, with every element meticulously reconsidered. Drawing on developments from the Reference Pre Amplifier, Velsonic cascades a number of bespoke components and technologies, contributing to lower noise, greater dynamic expression, and enhanced musical coherence.
The result is a phono stage that reveals more of the recording with natural authority and ease.
True to Avid’s purist approach, Velsonic remains entirely free from noise-inducing digital circuitry and unnecessary features. Its fully analogue, precision-engineered signal path is complemented by greatly expanded control flexibility. A wide range of gain settings allows the phono stage to be precisely aligned with the output of other source components, ensuring consistent musical volume across the system. In addition, an increased number of resistance settings enables far more accurate cartridge matching, allowing each cartridge to be finely tuned for optimal performance.
Conrad Mas commented: “Velsonic reflects everything we stand for at Avid. Only introducing new products when we achieve a genuine leap in performance, refining every aspect of our legacy designs, Velsonic delivers greater transparency, engagement, and brings listeners closer to the music without compromise. Listeners at recent events have already been positive, reinforcing that we’ve achieved something truly special.”
Velsonic key features
- Builds upon the proven architecture of the Pulsare II, comprehensively refined for significantly lower noise and greater musical transparency.
- Fully analogue, dual-mono design with no digital circuitry to preserve signal purity.
- Expanded gain range for precise system matching and consistent volume alignment.
- Increased resistance loading options for more accurate cartridge optimisation.
- Cascaded bespoke components derived from the Reference Pre Amplifier.
- Enhanced power supply regulation for improved dynamics, control, and stability.
- Optimised signal paths to minimise interference and maximise detail retrieval.
- Precision-engineered chassis with incorporating new superior isolation feet.
- Designed with a singular focus on musicality, and long-term listening enjoyment.
The Velsonic will be available through authorised Avid HiFi dealers from May 2026.
About Avid
Avid is an exclusively British founder-owned-and-run hi-fi manufacturer, specialising in complete analogue systems ‘from groove to ear’. Avid’s innovative portfolio includes uncompromising turntables, tonearms and cartridges, plus precision-engineered amplifiers, loudspeakers, cables and accessories.
Established in 1995, Avid leads the charge for quality in mechanical design and construction. The company uniquely designs and builds virtually every component itself at its headquarters in Cambridge, England, using high-precision CNC machines with exacting tolerances, with hand assembly by its passionate team of expert technicians.
Distinctive precision are Avid’s watchwords: its sublimely beautiful ‘built-for-life’ product range is obsessively engineered to perfection for a lifetime of listening pleasure.
Avid. Made in England, valued around the world.
For further info:
to Avid HiFi website
contact Avid HiFi here
